We were honoured to have Michela Zovadelli, the Export Manager for CGM, visit Papua New Guinea to train our team on the new CGM gensets that we now stock.

This hands-on training ensures that our team members are equipped with the knowledge and expertise to provide our customers with the highest level of service when it comes to CGM’s cutting-edge genset solutions.

CGM is an Italian company that specialises in the design, manufacturing, and distribution of power generation equipment, particularly power generators. They are known for providing high-quality, reliable gensets used in various sectors, including industrial, commercial, and residential applications.

Like Brian Bell Group, CGM is a family-run business committed to delivering quality products and services. This shared dedication to family values and exceptional customer care strengthens the partnership between our two brands, reinforcing the trust and commitment we have toward our valued customers

Brian Bell Agriculture was proud to be part of the Inaugural Rumion Corn Harvest Festival at Umi in the Markham Valley! This incredible event showcased how mechanized commercial farming is transforming agriculture in PNG.

With Kubota tractors, including the powerful M7 172HP, playing a key role in harvesting 500 hectares of corn, the event highlighted the importance of modern machinery in boosting productivity. Our very own Peter Laka, BB Agriculture Lae Branch Manager, shared insights on how Kubota is driving efficiency in large-scale farming.

A big congratulations to Rumion Farms for an outstanding field day showing that with the right tools, technology, and partnerships, commercial farming in PNG is not just possible, but thriving! We’re excited for an even bigger event next year!

The “All Class” delegation spend a week in Port Moresby

It was a great opportunity for our Kubota Supplier in Australia to meet and Train some of our valued customers, National Airport Corporation, National Football Stadium and the Royal Port Moresby Golf Club.  This demonstrates the BB Ag commitment for our customers to not only supply Parts and Service but also to Operator Training.

M7 tractor enters PNG market

Brian Bell Agriculture Lae took delivery of a Kubota M7 tractor for its customer Rumion piggery located on the Markham plains. 

This is by far the biggest tractor the BB Agri dealership has brought in to the country from Kubota dealer- All Class Australia in Brisbane. 

To give significance to the delivery, a team of 5 from both All Class and Kubota Australia were here in Lae conducting training for Rumion Operators, BB Techs and also running product knowledge training of BBAgri managers.  

The M7 comes with advanced features that includes electronically controlled functions, air-conditioned cabin and environment friendly 10ppm low sulphur fuel with low carbon emission.

Took almost 8 months until delivery on the 6^th of April 2024, with challenging logistics due to its sheer size. It took 2 days to have it taken out of a skid at 3W warehouse then loaded by Huon Logistics on a low loader up to Rumion. Delivery of the low sulphur fuel by Puma to Rumion was another challenge but was delivered on the second day of the training onsite. 

Amongst the team that flew from Australia was Kubota Australia GM Peter Gloury.   

BB Agri and Tech Services GM Janoah Smith and Key Accounts Manager Ishai Tamir flew in with the Australian based team to provide further support. The Australian team also spent some time visiting  tractor dealers and customers including reps of Ramu Agri. 

David Duran GM of Rumion was a happy man, even though the order took longer and the delivery challenges and expressed gratitude for the after-sale support accorded by the group flying all the way from Melbourne and Brisbane as he was never accorded such level of support by his other equipment suppliers.

The team flew out of Lae on 11/04/2024 for Pom, with the Kubota team flying back on 13/04/2024 and the All-Class team spending several days with our Pom Ag team on training and visit customers in Port Moresby before flying back.

We hope that the ‘’Seeing is Believing’’ adage in PNG will help us sell more M7s.

It was a fantastic great team function where the divisions came together to celebrate 2023. Played games, listened to some great singing and celebrated with some fantastic award presentations for the divisions and team members who have achieved 25 years of fantastic service with Brian Bell. The team put together an amazing kai kai.

Looking forward to 2024!!

Brian Bell Agriculture was thrilled to be able to supply the Port Moresby Royal Golf Club their brand new Silvan 400 Litre Sprayer with 6 metre Boom replacing existing one. This 6 meter boom will aid the golf maintenance team the ability to keep the grounds at the club in top condition.

We’re excited to introduce our new Branch Manager for POM, Clinton Barry.

Clinton brings over 30-years’ of Aftersales Service and Sales experience to our Port Moresby team. He also brings a deep knowledge of Agri products including tractors, implements, heavy machinery and trucks. 


His passion is to provide the best possible service to small, single vehicle/ machine owner operators right through to major fleet customers, government departments and large corporations. Whether it’s selling a single bolt for a tractor – or a giant piece of heavy equipment – Clinton always provides the best possible service and then backs it up with the Aftersales support to ensure the machinery is work hard for the client. Notably, Clinton brings a unique perspective to our team, having spent approximately 5 years working in the beautiful country of PNG. He arrived at the age of 21 and instantly fell in love with our country and its incredible people. His extensive travels across the nation, from the captivating mountains and highlands to the picturesque coastal areas and enchanting islands, have granted him a profound understanding of PNG’s diverse geography.  Clinton has expressed his joy to be part of a PNG owned company that gives back to the community; and we are just as glad to have him on board!

To tap into Clinton’s expertise, he can be contacted on, 

Phone: 325 5411
Email: clinton.barry@bbagriculture.com.pg

This year’s Morobe Show marked a significant success for the Brian Bell Agriculture team. Notably, we established a distinct presence with a separate stall from Brian Bell Homecentre, a strategic move aimed at emphasizing Brian Bell Agriculture’s independent standing as a key player in the agricultural sector in Papua New Guinea.

Securing a premium location, we showcased our comprehensive range of agricultural machinery outside the stall, while presenting our seeds and industrial products within. The diligent efforts of our Tech Services team, led by Justus, were instrumental in preparing and securing the building over the course of a week. They also joined us to showcase their expertise, highlighting services such as water pump setup and solar-powered lighting and fridges.

Collaborating with Fincorp, our strategic partner in equipment financing, we shared the stall to introduce an exciting product offering tailored for small and medium-sized enterprises (SMEs) and farmers.

Throughout the two-day event, our Agriculture team efficiently managed the stall, with one team on Saturday and another on Sunday, receiving valuable support from Ishai Tamir and Janoah Smith from POM. Security was expertly handled by both the Tech Services team and our contracted security firm, Millennium.

The response from the audience was remarkable, with keen interest expressed by farmers, SMEs, and promising sales leads from major agricultural businesses such as Trukai, Mainland Holdings, NBPOL/Ramu Sugar, and Rumion.

Our vibrant display was further enhanced by the presence of the captivating ‘Asaro mud men,’ representing the elusive spirit of the Eastern Highlands. These figures became an unofficial mascot, adding a unique and memorable touch to our booth.

Encouraged by this success, we are already looking ahead to the Morobe Show in 2024, where we plan to deliver an even more significant and impactful presence.

Brian Bell Agriculture facilitated the sale of two L5740 Kubota tractors to Air Niugini. These powerful tractors are well-known for their durability and efficiency, making them ideal for the task of pulling cargo at the airport. Equipped with advanced features, these tractors ensure smooth and swift movement of goods, contributing to the overall efficiency of Air Niugini’s cargo handling operations. 

Additionally, Brian Bell Agriculture provided Air Niugini with two high-quality light towers. These light towers are indispensable for maintaining proper illumination, especially during night-time operations. Ensuring a well-lit working environment is crucial for safety and efficiency, and these towers are designed to deliver powerful, consistent illumination across the airport’s cargo handling areas. 

Moreover, the transaction included a 600-litre fuel tank complete with a nozzle and flow meter. This fuel tank is essential for ensuring that the tractors and other machinery operate seamlessly without interruptions. The inclusion of a high-quality nozzle and flow meter enhances precision during refueling, minimizing wastage, and ensuring optimal use of resources. 

Brian Bell Agriculture and MRDC have joined forces to usher in a new era of sustainable agriculture, directly impacting landowner communities across the nation. This initiative, far more than just a business endeavour, is a testament to the power of collaboration, community empowerment, and environmental stewardship.

At the heart of this initiative is a profound commitment to empowering landowner groups. MRDC, with their visionary approach, are actively involving communities in agricultural activities. This involvement goes beyond traditional farming; it’s a holistic effort aimed at skill development, entrepreneurial empowerment, and fostering a deep sense of community pride. Brian Bell Agriculture, renowned for its cutting-edge machinery and equipment, plays a pivotal role in this mission. By providing state-of-the-art equipment & tools, the company ensures that the potential within these communities is harnessed efficiently and sustainably.