Huge Success at the Morobe Show 2023

This year’s Morobe Show marked a significant success for the Brian Bell Agriculture team. Notably, we established a distinct presence with a separate stall from Brian Bell Homecentre, a strategic move aimed at emphasizing Brian Bell Agriculture’s independent standing as a key player in the agricultural sector in Papua New Guinea.

Securing a premium location, we showcased our comprehensive range of agricultural machinery outside the stall, while presenting our seeds and industrial products within. The diligent efforts of our Tech Services team, led by Justus, were instrumental in preparing and securing the building over the course of a week. They also joined us to showcase their expertise, highlighting services such as water pump setup and solar-powered lighting and fridges.

Collaborating with Fincorp, our strategic partner in equipment financing, we shared the stall to introduce an exciting product offering tailored for small and medium-sized enterprises (SMEs) and farmers.

Throughout the two-day event, our Agriculture team efficiently managed the stall, with one team on Saturday and another on Sunday, receiving valuable support from Ishai Tamir and Janoah Smith from POM. Security was expertly handled by both the Tech Services team and our contracted security firm, Millennium.

The response from the audience was remarkable, with keen interest expressed by farmers, SMEs, and promising sales leads from major agricultural businesses such as Trukai, Mainland Holdings, NBPOL/Ramu Sugar, and Rumion.

Our vibrant display was further enhanced by the presence of the captivating ‘Asaro mud men,’ representing the elusive spirit of the Eastern Highlands. These figures became an unofficial mascot, adding a unique and memorable touch to our booth.

Encouraged by this success, we are already looking ahead to the Morobe Show in 2024, where we plan to deliver an even more significant and impactful presence.

About us

Brian Bell Agriculture is the major Supplier of the many celebrated Machinery Brands around the world, namely Kubota – Japanese made and designed Tractors, Machinery and Construction equipment. Our major locations are POM and Lae, and now in Kokopo. We look forward to seeing you in store soon.

Learn more

Find a store.

Use our handy store locator to find your nearest Agriculture store.

Search map Find a store.

B in the know!

Subscribe today and never miss a thing. Be the first to know about upcoming Agriculture developments, news and exciting new product arrivals.


Best brands. Best quality. Best service.

Established in 1958 by Sir Brian Bell, the Brian Bell Group is Papua New Guinea’s foremost retailer, wholesaler and distributor.